Silvercup Studios and Long Island City Collage
It was not easy to convert the designs to shirts. First and foremost, I had never done screen printing or had anything screen printed for me. I also had no idea what types of shirts were even possible. In my mind I benchmarked on the Ruehl shirts that were slim fit, super soft and very stylish. They really fit well, and that’s what I aimed for. Of course, being short on cash I had to keep things simple, so a local sporting goods store in Amityville called Amity Harbor Sports was where I went. I carried the Ruehl shirts with me as examples, and spoke with the guys there to understand the options. Long story short, I took a huge shirt booklet home, reviewed things for a bit and made an educated guess to go with Next Level V-Necks 60/40 cotton/poly blend for the guys and regular crew 50/25/25 cotton/poly/rayon for the girls. 30 shirts total.
The Label Nightmare
Next came the tags. What a pain in the ass. You learn very quickly that
The First Products
At last we had to finalize the artwork, which was not easy. Image quality is critical as well as color complexity. For my designs the color complexity of the Silvercup sign was not hard, but it required changing the original slightly to get a deeper red. In the final designs I also decided to add a caption below each image to designate the neighborhood in the city (e.g., Long Island City, Queens). With all designs finalized I printed the shirts in February 2015 and then had to figure out how to sew the labels on the front. Luckily, “Bank of Mom” supplied some capital for the shirt samples and also sewed on the labels for me. Thanks so much!