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NxTSTOP: AUA

The Inside Look at One Happy Island BK’s Overview Aruba is without a doubt one of my favorite places in the world. Arguably the world’s best windsurfing, beautiful beaches, delicious food and fun lifestyle are here, all about 3 hours from the U.S. I’ve been coming here for 15 years, and it only gets better […]

Chapter 13: Website Design

Navigating Site Design and Product Photos Website Design with Strikingly Website design was relatively straightforward using Strikingly. I highly recommend this site builder to novices especially. Effectively a simplified version of square space, the tool allowed me to build some quick templates for www.thenxtstop.com that looked good enough to launch with. It has simple e-commerce […]

Chapter 7: The First Samples

Silvercup Studios and Long Island City Collage It was not easy to convert the designs to shirts. First and foremost, I had never done screen printing or had anything screen printed for me. I also had no idea what types of shirts were even possible. In my mind I benchmarked on the Ruehl shirts that […]

Chapter 6: Photo Wizardry

Learning Photoshop and Lightroom Luckily, another friend from business school – Sunny – helped in a HUGE way (thanks again!) to show me the ropes to Lightroom and Photoshop. The two biggest lessons I learned from Sunny were the following. First, there is no substitute for capturing the right angle of the object you want, […]